Trademark registration in the US - Why do you need it?

Many cases of famous Vietnamese brands and products being legally "stolen" in the US lately has once again stressed the importance of international trademark registration for businesses in Vietnam.

Doing business in Vietnam, registering for trademark protection in the US

According to data from One IBC^®, although the number of Vietnamese enterprises with international trade activities is increasing, only less than 10% of them actually register for international trademark protection. This shows that our level of concern and awareness in terms of copyright and trademark protection is still low, even though a business trademark is the most valuable asset.

The lesson of the Vietnamese certified "best rice in the world" ST25 having been registered for trademark protection by other foreign companies in the US beforehand, has once again emphasized the importance of copyright and intellectual property issues which are being looked down in Vietnam. Vietnamese enterprises must make the necessary preparations to develop and elevate their domestic brands and bring their brands to the international market, in the context that the world economy gradually recovers from the pandemic and globalization is on the rise. happening more strongly.

When it comes to international copyright and trademark protection, no country can do better than the US. As the leading economy in the world with a developed business environment, the US is an ideal country for every business to register their trademarks. Not only will it be protected by US law, the business's brand after registration will at the same time become more prestigious in the eyes of international customers and partners. Even if you are doing business in Vietnam, you should also consider registering for trademark protection in the US to avoid unnecessary disputes later.

Headquarter of the United States Patent and Trademark Office (USPTO)

Registering for trademark protection in the US quickly with One IBC^®

Although the registration of trademark protection in the US is not too complicated, many Vietnamese businesses are still afraid to do it because of the language barrier. In fact, the benefits from the US government's protection of corporate intellectual property far exceed the problems mentioned above. This is a prerequisite to help businesses improve their competitiveness and affirm their position. Therefore, One IBC^® with its trademark registration service has supported hundreds of Vietnamese investors to protect their trademarks not only in the US but also other jurisdictions around the world.

Regarding the trademark registration process in the US, depending on the current business type, businesses can choose one of three forms: "Intended to use", "Actual use" or "Home Registration". If a trademark is not currently used in business and it is not registered in the country where the owner resides, the application will be filed on an "Intended Use" basis. In case the trademark has been used and put into operation for commercial purposes before, the enterprise will have to register it on the basis of "Actual Use". If a trademark has been registered in the country of the owner's residence, the application will be filed as "Home Registration".

One IBC^®'s expert team is always ready to help Vietnamese businesses assert their brands globally

Through the service of One IBC^®, businesses will not only better understand the above process, but also be supported with all legal procedures that meet the requirements of the United States Patent and Trademark Office (United States Patent and Trademark). Office - USPTO). Any questions and problems arising about the trademark protection registration process will be proposed by One IBC^®'s experts in the shortest time.