Who Needs a Seller’s Permit in Wisconsin?

In Wisconsin, a seller’s permit is required for any individual or business that plans to sell, lease, or rent tangible personal property, taxable services, or certain digital goods (such as downloaded music, movies, or e-books) that are subject to state sales tax. This permit allows a business to legally collect sales tax from customers and remit it to the Wisconsin Department of Revenue.

If your business activities fall into one of the categories below, you will likely need a seller’s permit in Wisconsin:

• Retailers and Wholesalers: Selling taxable products by any means, i.e., a physical store, an online shop, or wholesale distribution.
• Service Providers: Only certain services are taxable in Wisconsin, such as lodging, telecommunications, or repair and maintenance of tangible property. Professional services like consulting, legal, or accounting are generally exempt and do not require a seller’s permit.
• Online Sellers and E-Commerce Stores: If your business has nexus in Wisconsin, such as having a physical location, employees, or meeting the economic nexus threshold of $100,000 in annual sales or 200 separate transactions, you are required to obtain a seller’s permit.
• Event Vendors: Temporary sellers at fairs, trade shows, or markets also need a permit to collect and remit sales tax.

Meanwhile, a business that sells only non-taxable goods or provides exempt professional services such as consulting and legal services might not require a seller's permit. Nonetheless, a multitude of companies in different states and industries struggle with sales tax compliance due to the varying rules.

This is where OneIBC USA can help. We provide guidance on whether your business activities in Wisconsin create a sales tax obligation, assist with seller’s permit registration, and coordinate ongoing sales tax compliance. Our services also integrate seamlessly with company formation, registered agent representation, and multi-state compliance solutions, ensuring your business stays ahead of regulatory requirements.