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Understanding the role of Marketing Advisors in Business

Updated time: 05 Jul, 2022, 14:12 (UTC+08:00)

What is a Marketing Advisor?

We all understand how critical good sales performance is to a company's success. However, we frequently overlook the fact that sales initiatives are accompanied by marketing initiatives. Marketing is a crucial technique for increasing revenue. A successful marketing campaign can increase the company's revenue. As a result, businesses should spend on marketing initiatives to guarantee that their marketing methods are enticing and appealing at all times. This is why businesses hire marketing advisors.

What is a Marketing Advisor?

What is a Marketing Advisor?

Their role in a business is to develop a marketing strategy and initiate an effective marketing strategy to get the most out of the company. Marketing advisors must have a lot of expertise in the marketing area.

What Is the Role of a Marketing Advisor?

A marketing advisor is in charge of examining a company's marketing strategy and determining their efficacy in terms of market competitiveness.

Based on the business market and available customer file, marketing advisors design and give approaches to marketing and customer behavior analysis in order to identify the best option for company growth that is good in sales and brand image. A good marketing advisor must have great communication and organizing skills, especially when it comes to discovering chances that can enhance revenue and profits for the company.

Marketing Advisor's Typical Roles and Responsibilities

At the end of the day, a marketing advisor is a highly skilled marketer who provides one-time services. They're ideal for businesses that need support with their marketing plan. A marketing advisor's job is determined by the company's or client's needs.

Marketing Advisor's Typical Roles and Responsibilities

Marketing Advisor's Typical Roles and Responsibilities

However, a typical complete marketing advisory service package would be tasked with the following (note that a business/client will not necessarily have their advisor accomplish all of the above):

1. Recognize the company's goals and conduct market research

A marketing advisor is required to conduct their study and dig deep into their client's business before doing anything else. To that aim, the marketing adviser collaborates closely with the key stakeholders - the CEO, CMO, president, Manager, etc. – to fully comprehend the company's objectives.

Following that, the advisor must understand the target audience, conduct a customer behavior analysis, find growth opportunities, and confirm the products/services' requirements.

2. Develop and execute marketing strategies

Any marketing advisor's primary responsibility is this. A good advisor can be compared to a jack of all crafts. They are well-versed in both traditional and digital marketing. They work together with their clients to build up approaches to marketing after they have gained a thorough grasp of the business, requirements, and target audience.

  • The following would be the primary strategy:
  • Research into the market
  • Description of the target market
  • Business objectives
  • Budget Analysis of Competitors
  • Pricing\sPositioning

The advisor devises extra techniques to carry out the overall marketing plan. These include, but not limited to, the following:

  • Lead Generation - the company devises novel strategies to increase lead generation. Content marketing and social media marketing are two prevalent strategies.
  • Brand Awareness - the advisor may recommend social media, PPC, GDN, or traditional ads (TV, billboards, etc.) for this purpose.
  • Search Engine Optimization (SEO) - To rank higher in organic search results, every modern business needs a solid SEO plan. If the company doesn't have an SEO expert on staff, the marketing advisor may be requested to handle
  • the SEO efforts.
  • Social Media Marketing - the advisor uses a variety of social media sites to reach out to more potential customers, such as Facebook, Twitter, Snapchat, LinkedIn, TikTok, and others.
  • Sponsored Search Marketing - To reach business goals, a marketing expert may employ paid search/PPC ads.

The advisor then implements all of the needed marketing-related strategies by sharing them with the appropriate stakeholders and developing plans.

3. Develop Marketing Material

A marketing advisor is also responsible for developing (or at the very least, supervising) marketing material. For a marketer, this mainly involves copywriting. However, a professional marketing advisory service may also be involved with graphic designing and video production processes.

The deliverables may include:

  • Sales landing pages
  • Email copy
  • Posts for company’s blog
  • Brochures
  • Search ad copy
  • Video scripts
  • Social ad designs

4. Organize marketing-related activities

A marketing advisor looks to in-house or external teams of creatives, public relations professionals, and analysts. He/She develops a detailed plan for the initiatives and works closely with the relevant departments to ensure that all marketing efforts are completed on time. Strong communication, leadership, teamwork, and time management abilities are required.

5. Analyze and report on marketing performance to stakeholders and clients

A marketing advisor examines the results of their efforts and shares them with their clients in addition to conducting research, developing marketing strategies, and implementing plans. While this profession is lucrative, it also comes with a lot of responsibility.

The advisor must take responsibility for their job and demonstrate the value of their services. Furthermore, they must explain their fee.

They employ a variety of key performance metrics for this, which are mentioned in the main marketing plan. These could include the following:

  • Website visitors on a monthly basis
  • Prospecting for quality leads (MQLs)
  • Customer interaction
  • The lifetime worth of a customer (CLTV)
  • Investment return
  • The price per lead

6. Come up with new marketing ideas and improve on what you're already doing.

The difference between a good marketing advisor and a fantastic one is that the latter goes the extra mile to figure out ways to help the company with marketing on a regular basis. This includes doing further study to find new markets, figuring out ways to improve current strategy, and recommending MarTech to aid with marketing automation.


Marketing Advisors helps companies understand market intricacies, competition, strengths and weaknesses, trends, and other elements. Marketing advisors work jointly with businesses to develop brand awareness, campaigns, or products services. They help you develop a marketing strategy and plan an effective marketing strategy to get the most out of the company.



Seeking the marketing advisory service is usually cheaper than hiring a full-time in-house marketer. It can be more flexible, provide better insights and solutions to maintain a successful relationship with the businesses.


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