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The ratification of the Free Trade Agreement between Vietnam and the European Union (EVFTA) has marked an important milestone in the relationship between Vietnam and the EU. This agreement promises to create a strong wave of investment from European companies into Vietnam.
The Swiss Confederation or Switzerland, is a landlocked country located in central Europe. Switzerland is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east.
The UK is always an ideal market for Vietnamese investors. However, is the current branding and development strategy of Vietnamese enterprises really suitable for this difficult market?
Trademark is an enterprise's intellectual property that makes its services and products distinctive in terms of other businesses as well as protect brand image to competitors in the huge commercial market.
The UK is the only country to have left the EU, after 47 years of membership. Brexit (British exit) has opened up a new age for the country’s international trade and changed other legal aspects such as trademarks.
Vietnamese economy has made major improvements along with many significant milestones in international commerce. Strong exports to the EU and the UK along with signing many FTAs are the main reasons for this achievement.
Registering for international trademark protection is very important for any brand in a foreign market. However, applying for a trademark in the EU can be quite complex and time consuming unlike any other country.
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