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Trademark Registration Service

We help our clients protect their investments, increase their market share and strengthen their competitive advantage. We are true interactive partners with every client. We take an approach to today’s emerging issues in the development, protection and exploitation of intellectual-property assets.

We are uniquely positioned with a full-service IP practice that is fully integrated with other practices, providing anti-trust guidance on transactions and competition disputes and unsurpassed appellate capabilities before the federal courts, the Supreme Court/High Court and international tribunals. Because today’s economy transcends national borders, we offer comprehensive assistance in key business centres around the world.

This global capability encompasses a large team of IP practitioners, located throughout the United States, Europe and Asia, to help us meet our clients’ worldwide IP needs.

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How to register Intellectual Property, Trademark?

Step 1

Provide us with your trademark description, a soft copy of the trademark in JPEG format, and your company business registration (or identity for personal registration). At this stage, we can provide a trademark pre-submission search, which provides access to records of existing marks, to identify any existing marks that may pose a conflict to a proposed mark. The records, which may be paper, microfilm or electronic, should be organized to allow for ease in discovering potential conflicting marks.

Step 2

We will fill in all required documents and the application form, and submit them to the local authority of the country where you want to register your trademark within 1-2 working days. After that, a search of the trademarks records will be conducted and we will wait for 6 months, to meet the requirements (in case the same or a similar trademark has already been registered or been applied for).

Step 3

Your trademark will be published in the country’s Official Gazette Notice, so anyone can view it. If no objections are issued, you will get a certificate of registration for your trademark within 4-7 months, depending on the country and type of trademark.

EU Trademark Registration Services

1. Definition of Trademark

A trademark is one kind of an intellectual property containing numerical, word, label, the shape of goods, color, name, symbol, or any combination that makes your brand different from others and communicates brand value to customers. 

2. Why do you need to register a EU Trademark for your business?

Building a strong brand is important to business success, and protecting that brand is necessary for sustainable growth for the business. The main benefits to registered trademark: 

  • Protect your brand value and investment;
  • Defend against competitor’s use of a trademark;
  • Define your rights;
  • Prevent confusion and fraud;
  • Build an asset;
  • Monetize your intellectual property.

3. What can be the European Union* (EU) Trademark?

The EU Trademark includes signs, particular words, designs, letters, numerals, colors, the shape of goods, or the packaging of goods or sounds. 

To be registered successfully, your trademark must be distinctive and should not describe the details of what you sell.

Individual marks, certificate marks, and collective marks are three kinds of trademarks you can register

An individual mark: used to distinguish the goods or services of one particular company from those of competitors. Individual marks can be registered and owned by one or more legal or natural persons.

Collective marks: used to distinguish the goods and services of a group of companies or members of an association from those of competitors. Collective marks can be registered only by associations of manufacturers, producers, suppliers of services or traders, and legal persons governed by public law. 

Certificate marks: used to indicate that goods or services comply with the certification requirements of a certifying institution or organization. Certificate marks can be registered by any natural or legal person, including institutions, authorities, and bodies governed by public law.

4. Register Trademark in the EU

Depends on the needs of your business, you can select one of a four-tier system for registering trademarks in the EU:

  • If you want to protect your brand in one EU Member State, where your business is located at the moment or where you want to conduct business. You can make a trademark application to the relevant national IP office. This is considered the National level trademark.
  • If you want to protect your brand in Belgium, the Netherlands, and/or Luxembourg. You can make a trademark application to the Benelux Office of Intellectual Property (BOIP). This is considered the Regional level trademark.
  • If you want to protect your brand in more Member States of the EU. You can make a trademark application to the European Union Intellectual Property Office (EUIPO). This is considered the European level trademark.
  • If you want to expand your protection internationally to any country that is a signatory of the Madrid Protocol. You can make a trademark application to the World Intellectual Property Organization (WIPO). This is considered the International level trademark.

Benefits of registering an EU trademark

  • Once registered, your brand will be protected and enforced throughout all European Union countries.
  • The owner has an exclusive right with an EU trademark in all current and the future EU Member States which is valid for 10 years. 

*European Union including the following member countries: Austria; Belgium; Bulgaria; Croatia; Cyprus; Czechia; Denmark; Estonia; Finland; France; Germany; Greece; Hungary; Ireland; Italy; Latvia; Lithuania; Luxembourg; Malta; Netherlands; Poland; Portugal; Romania; Slovakia; Slovenia; Spain; Sweden.



International Trademark

Similar to Intellectual Property rights, all jurisdictions have different regulations on the right to trademark registration. In addition, this right is also influenced by mutual agreements concluded between certain jurisdictions at the regional or international level.

Each jurisdiction of the world has its own trademark registration process and procedures, so the registration process will cause some problems for applicants. Therefore, governments of many jurisdictions have come to an agreement on the common trademark registration process to simplify the process.

By registering an international level trademark, your business brand will be protected across more than 106 jurisdictions, along with other benefits comes with the registered trademark:

  • Build brand recognition among the global market
  • Defend against competitors’ use of a trademark
  • Monetize the business’s intellectual property
  • Prevent confusion and fraud
  • Protect the business brand value and investment

The Madrid system is an international trademark registration system managed by the International Bureau, a common agreement of more than 106 jurisdictions to facilitate the registration of trademarks in many jurisdictions in the world.

List of jurisdictions that have signed the Madrid Agreement:

  1. Afghanistan
  2. African Intellectual Property Organization (OAPI)
  3. Albania
  4. Algeria
  5. Antigua and Barbuda
  6. Armenia
  7. Australia
  8. Azerbaijan
  9. Bahrain
  10. Belarus
  11. Belgium
  12. Bhutan
  13. Bosnia and Herzegovina
  14. Botswana
  15. Brazil
  16. Brunei Darussalam
  17. Bulgaria
  18. Cambodia
  19. Canada
  20. China
  21. Colombia
  22. Croatia
  23. Cuba
  24. Cyprus
  25. Czech Republic
  26. Democratic People’s Republic of Korea
  27. Denmark
  28. Egypt
  29. Estonia
  30. Eswatini
  31. European Union
  32. Faroe Islands
  33. Finland
  34. France
  35. Gambia
  36. Georgia
  37. Germany
  38. Ghana
  39. Greece
  40. Greenland
  41. Hungary
  42. Iceland
  43. India
  44. Indonesia
  45. Iran (Islamic Republic of)
  46. Ireland
  47. Israel
  48. Italy
  49. Japan
  50. Kazakhstan
  51. Kenya
  52. Kyrgyzstan
  53. Lao People’s Democratic Republic
  54. Latvia
  55. Lesotho
  56. Liberia
  57. Liechtenstein
  58. Lithuania
  59. Luxembourg
  60. Madagascar
  61. Malawi
  62. Malaysia
  63. Mexico
  64. Monaco
  65. Mongolia
  66. Montenegro
  67. Morocco
  68. Mozambique
  69. Namibia
  70. Netherlands
  71. New Zealand
  72. North Macedonia
  73. Norway
  74. Oman
  75. Philippines
  76. Poland
  77. Portugal
  78. Republic of Korea
  79. Republic of Moldova
  80. Romania
  81. Russian Federation
  82. Rwanda
  83. Samoa
  84. San Marino
  85. Sao Tome and Principe
  86. Serbia
  87. Sierra Leone
  88. Singapore
  89. Slovakia
  90. Slovenia
  91. Spain
  92. Sudan
  93. Sweden
  94. Switzerland
  95. Syrian Arab Republic
  96. Tajikistan
  97. Thailand
  98. Tunisia
  99. Turkey
  100. Turkmenistan
  101. Ukraine
  102. United Kingdom
  103. United States of America
  104. Uzbekistan
  105. Vietnam
  106. Zambia
  107. Zimbabwe


Jurisdiction Government Fee Services Fee Additional Class Time Frame  
Hong Kong Hong Kong US$ 259 US$ 799 US$ 259 8 months View more
Singapore Singapore US$ 219 US$ 799 US$ 219 6 months View more
United States of America (USA) United States of America (USA) US$ 275 US$ 799 US$ 275 10 months View more
United Kingdom United Kingdom US$ 250 US$ 799 US$ 250 4 months View more
European Union (EU) European Union (EU) US$ 900 US$ 799 US$ 200 6 months View more
International Trademark (*) Depend on the jurisdiction you would like to register US$ 1299 Depend on the jurisdiction you would like to register 6 - 12 months View more

Note: International Trademark required the applicants to have acquired the basic trademark before the applicants can apply for the international trademark in more than 106 jurisdictions listed in the World Intellectual Property Organization (WIPO). The incurred cost will be handled by clients if there are any coincidents or disputes that occurred during the trademark registration process.



1. What is considered as a trademark under the trademark law of HKSAR ?

A trademark is a mark that is used to promote and identify the owner's goods or services and to enable the public to distinguish them from the goods or services of other traders. It may be a logo or device, name, signature, word, letter, numeral, smell, figurative elements or combination of colors and includes any combination of such signs and 3-dimensional shapes provided that it must be represented in a form which can be recorded and published, such as by way of drawing or description.

2. What are the benefits of registration of a trademark ?
Registration of a trademark will give the owner of a trademark the right to prevent third parties from using his mark, or a deceptively similar mark, without his consent for the goods or services for which it is registered or for similar goods or services. For unregistered trademarks, owners have to rely on common law for protection. It is more difficult to establish one's case under common law.
3. What trademark can be registered ?
  1. the name of a company, individual or firm represented in a special manner;
  2. the signature (except in Chinese characters) of the applicant;
  3. an invented word;
  4. a word that is not either descriptive of the goods or services for which the trademark is used or is not a geographical name or is not a surname; or 
  5. any other distinctive mark. 
4. Who can register trademark in Hong Kong ?
There is no restriction on the nationality or place of incorporation of the applicant
5. How long will my rights be protected?

The protection period of a trademark when registered will last for a period of 10 years and can be renewed indefinitely for successive periods of 10 years.

6. What information and documents are required for filing an application for a trademark?
  1. the name of the applicant
  2. the correspondence or registered address of the applicant
  3. a copy of Hong Kong Identity card or passport for individual applicant; a copy of business registration certificate or Certificate of Incorporation of the applicant;
  4. a softcopy of the proposed mark;
  5. desired class of registration or details of goods or services within those classes which are traded. 
7. Who can register trademark?

There is no restriction on the nationality or place of incorporation of the applicant.

8. What document will I receive after my trademark is registered?
You will get a Certificate of Registration for your trademark within 4-7 months, depending on the country and type of trademark you are registering.


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