How to Trademark a Business Name in Louisiana?

Trademarking your business name in Louisiana is an important step to protect your brand identity and ensure competitors cannot legally use a confusingly similar name within the state. While forming an LLC or registering a DBA establishes the right to operate under a name, a trademark offers stronger legal protection for your brand in commerce.

Here’s how to trademark a business name in Louisiana:

1. Check Name Availability

First, a check in the Louisiana Secretary of State’s trademark database is a must to verify that your business name is not already taken. In case you intend to operate outside of Louisiana, it is advisable to look into the U.S. Patent and Trademark Office (USPTO) database as well.

2. Prepare the Application

You have to give the following details for the application:

• The business name that you want to trademark
• The description of goods or services the name applies to
• A representation showing the name used in the trade (e.g., packaging, website, or promotional material)

3. File with the Secretary of State

Applicants can file online via the GeauxBiz portal or by mail to the Louisiana Secretary of State. As of 2025, the filing fee is $75 per class of goods or services.

4. Maintain and Renew

A Louisiana trademark registration is valid for 10 years. It is the owner’s obligation to renew it before expiration, and must continue using the name in commerce to maintain the rights.

State vs. Federal Protection

A Louisiana state trademark can only protect your business name within the state. If you aim at the national market, then filing a federal trademark with the USPTO is the right option to get a wider shield.

Giving your business name a trademark is one of the best ways to increase your brand’s value, credibility, and legal security. For professional advice, OneIBC USA is the service that assists entrepreneurs in filing state and federal trademark applications and also helps to comply and maximize protection.